About

Writing is hard. I should know. I’ve been doing it more than 35 years. Persuasive writing — writing that prods a reader to act — could be the hardest of all. But that’s what I like. It creates a result. You have to tell someone’s story in such a way that someone else buys it. Sometimes literally. It’s not a job for lightweights. It’s not rote. It’s not automatic. Every project is a new challenge. But I get up every morning to do it. Because when you do it well, you make things happen for your client, and that’s exhilarating. If you’re looking for someone who can do the heavy lifting with your story, give me a shout. Or an assignment.